We aim to work closely with our clients by developing mutually-beneficial long-term relationships. This helps us exceed expectations by fully understanding a client's business and by providing direct and tangible benefits, including: • Significant positive media coverage which enhances our clients' corporate image and boosts their revenues. • A strategic public relations approach, with a significant undertsanding of the key issues affecting people-related businesses. • A personal service - both to clients and to journalists - from two director-level consultants (rated by clients and journalists as excellent in overall service, competence in PR practice, speed of response, commitment and enthusiasm). • Creative ideas and techniques - with immediate impact. • Contacts - in the HR, national and vertical market media. benefits "For a first class public relations service, I would recommend MDA. They consistently produced high quality written material and they regularly provided creative ideas for developing our business. They understood our market, our products and our way of working." Chris Horseman Managing Director Balance Learning   MDA MICHAEL DAWSON ASSOCIATES