MDA is a public relations consultancy which specialises in helping clients in the HR sector to increase their level of exposure in the media and to more accurately portray their successes and achievements. Founded in 1991, MDA is run by director-level practitioners Amanda and Michael Dawson. We are very different to a typical agency, as we provide a personal service, undertaking all work ourselves. For 20 years, we've worked solely with clients that provide people management-related products and services. We have a proven track record in generating positive media coverage and we have one of the highest client retention rates in the industry. Our fresh approach to public relations generates superior results as well as significant competitive advantages for our clients. insight imagination results MICHAEL DAWSON ASSOCIATES MDA "MDA delivered exactly what they said they would. The results were tremendous. We had great, relevant coverage in national papers, trade magazines and on the web. Their ability to strategise with us and then execute on commitments was second to none." David Miller Managing Director Changefirst